Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
medium.com
to protect U.S. power ... more of the same: more surveillance, more propaganda (“strategic manipulation of perceptions”) and more military expansionism.... The “hyper-connectivity and weaponization of information, disinformation, and disaffection”... the uncontrolled spread of information... the “inevitable elimination of secrecy and operational …
www.nytimes.com
the age of identity liberalism must be brought to an end... many good effects... But the fixation on diversity ... produced a generation of liberals and progressives narcissistically unaware of conditions outside their self-defined groups, and indifferent to the task of reaching out to Americans in every walk of life.
www.niemanlab.org
NPR... team of more than 20 reporters offering real-time assessments on a live transcript of the debate.... used a transcription service that provides closed captioning via its API and fed the transcript into a single Google Doc where staffers cleaned up the transcription as it came in... more than 50 people had access
www.nytimes.com
Democrats and Republicans sometimes seem to be living in two different Americas. We analyzed the past seven debates on each side to show which topics are most discussed within each party (nice, simple data visualisation here)
www.adweek.com
"Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. " "can" come off as crass?? Really? This is the crassest thing I can imagine. - This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets | Adweek