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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Unbelievable news? Read it again and you might think it's true
theconversation.com
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psychological science suggests that exposure to false news would have an impact on people’s opinions and beliefs... repeated exposure to false information can change people’s beliefs ... phenomenon is called the “illusory truth effect.”... simply repeating false information makes it seem more true... prior knowledge does not protect people from …

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