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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Intellectual humility: the importance of knowing you might be wrong
www.vox.com
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intellectual humility, the crucial characteristic that allows for admission of wrongness... crucial for learning... difficult to foster... a virtue worth striving for... entertaining the possibility that you may be wrong and being open to learning ...actively curious about your blind spots... It’s about asking: What am I missing here? our reali…

Knowledge4Policy Medium Publication
medium.com
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Managing a Medium Publication to share our the journey as we build Knowledge4Policy: "share our experiences … as transparently as possible, and invite ideas and perspectives from experts in evidence-based policymaking around the world"

Doing your thinking in public
mathewlowry.myhub.ai
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For Jay Rosen... Blogging is doing your work in public… For me it’s slightly different – this is where I do my thinking in public

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