Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
Hotels are beginning to use 360 photos and video to promote their spaces over the flat-photos Google Images provides. Many museums are utilizing technologies like the Hololens to place items, such as full-scale ships, within small buildings. Visitor bureaus, both small and large, are using the ability to envelope potential tourists in an action-pa…
www.linkedin.com
the 'Try Before You Fly' scheme ... generated flights and hotel bookings of over $17,000 and a 40% return on investment... a 190% uplift in New York excursions proving how this technology captures the imagination of travelers.
mathewlowry.myhub.ai
A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes: