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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Where to find me
mathewlowry.myhub.ai

With BlogActiv feeling a bit creaky, I spent the summer taking a hard look at Google+ and Tumblr, and integrated my GTD (Getting Things Done) system with my online presence.

Why my beard won't save Belgium
mathewlowry.myhub.ai

I've finally gotten around to updating my avatars here and there to show my support to Benoit Poelevoorde's call earlier this year to stop shaving. Why? And why won't it help solve Belgium's political crisis? And what's this got to do with Europe? I don't tend to write much about Belgian affairs ...

More cool visualisation tools
mathewlowry.myhub.ai

Every now and then I see a neat new ways for displaying complex information simply and my inner child comes out. It really delights me that there are software and design geniuses out there, working together to provide visualisation tools for mere plebs like me to use. If I ever get the time.

07/12/2009
Visualising complexity
mathewlowry.myhub.ai

I started out as a science journalist before moving to Europe, so I've always loved explaining complex things. Unfortunately, although I love words, they're often not enough - nothing beats an infographic, or better a narrated animation, to really get complex things across. Unfortunately, I'm a rubbish artist...

04/10/2009
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