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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Mapping Medium’s Tags - Medium Engineering
medium.engineering
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there are big issues with tags that limit their usefulness... tags are scattered... over 1 million unique tags. Many ... duplicates ... or so close that they have the same audience... represent each tag by a vector of numbers in a multi-dimensional vector space...find the meaning of these thousands of tags in a way that can represented by vector…

How We Use Data to Suggest Tags for Your Story — Data Lab — Medium
medium.com
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Just as you’re about to publish your draft, we’ll suggest a couple tags for you to use based on what you’ve writte... to increase the number of tagged posts on Medium, but also to help users discover the right tags to use... In our algorithm, we use what is called a nearest neighbors approach... to compare posts... representing posts as vector…

22/11/2015
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