Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.sachinrekhi.com
"the most efficient way to operate during the earliest phases of a startup lies in between a formal business plan and unstructured iteration... documenting your initial product/market fit hypotheses, systematically validating each of the most uncertain hypotheses, and continually iterating on and updating [them] ... through customer validatio…
firstround.com
How to measure & optimise for product/market fit? Use this leading indicator: "just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.” " You need at least 40%.Article goes through the process step by step, and comes with an interactive tool:A) Ask people who&…
www.poynter.org
This is a completely new way to launch a media startup,... Most startups start with VC funding or a foundation grant or corporate support and then go chasing after an audience. But our crowdfunding approach means that #EmergingUS will be built on an audience of thousands... treated as real stakeholders. They'll play a big role in shaping the cont…
blog.growth.supply
Thinking of pursuing your next idea? Read this definitive guide first... a Minimal Viable Product (MVP) is all about verifying the fact that there is a market where your potential company can call home and bring in paying customers. It’s about finding your early adopters and seeing exactly they are willing to pay for.... [but] an entreprene…
medium.com
So I put together a landing page, sent a few newsletters to myself, then wrote a post on Medium. It featured 75 outstanding pieces of journalism ... my Minimum Viable Product. Naturally, nobody showed up to read the post. Then, somehow, Rand Fishkin (the CEO of Moz.com) found it and spread the word " - The Medium Viable Product — Thoughts on…
fizzle.co
In Steph’s inaugural episode we explore the experience and perspectives of women in startups and lifestyle businesses. - The Female Perspective on Startups and Lifestyle Businesses (FS111)
medium.com
"Stacy sits down with Google Ventures to share her perspectives on startup hiring, leadership, and more." Also a good example of video journalism, but a comparison between total Reads (as measured usign Medium's womderful metrics) vs number of views of the embedded videos - i.e., do people watch them, or just read the textual summaries? - Manage…