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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

'What Now' for News?
www.huffingtonpost.co.uk

the next big thing in news - constructive journalism...not only analysing problems but also exploring potential solutions. It's about trying to examine what's going right in the world - and why - rather than focusing purely on what's going wrong... People don't want more news, they want better news. Constructive journalism provides an alternative.…

Introducing Constructive Voices
blogs.ncvo.org.uk
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Charities have such a huge range of positive stories to tell and practical solutions to offer on so many of the big issues we face today, but too often they’re taking place under the radar.Constructive Voices will link up journalists and charities and equip both to approach news in a more constructive way, directing journalists to charities which …

UN to urge media to take more 'constructive' approach to news | Media | The Guardian
www.theguardian.com
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The United Nations is to call for the world's media to take a more "constructive" and "solutions-focused" approach to news to combat "apathy and indifference"... the Constructive Voices programme run by the National Council for Voluntary Organisations... an online resource designed to help journalists find case studies that provide practical solut…

What is Solutions Journalism?
solutionsjournalism.org
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Solutions journalism is rigorous and compelling reporting about responses to social problems.It investigates and explains, in a critical and clear-eyed way, examples of people working toward solutions. It focuses not just on what may be working, but how and why it appears to be working, or alternatively, why it may be stumbling.Using the best avai…

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