Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
psyche.co
labelling delusions as irrational suggests that all ‘normal’ cognition is rational... new theory suggests delusions emerge from specific processes in our ‘coalitional psychology’ ... mechanisms ... understand our social environment...most delusions involve social content... Beliefs serve a significant social purpose... cooperate with each other, …
ssir.org
Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes... having a majority is not enough... You need a majority that can’t be eroded or peeled away... in 1996... 27 percent of the US public supported legal recognition of same-sex marriages... 60 percent in 2015 ... the new normal... ac…
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storytelling,
narratives,
cognitive,
politics,
communications,
authenticity,
messaging,
social,
elaboration,
aspire