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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Roaming through contexts with Roam: How I use it - strategic structures
www.strategicstructures.com
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A "How I use it" from Ivo. "Roam changed the game [by] ... treating the data as a graph ... [and] allowing blocks to quickly be nested, referred to, embedded, created from a piece of text in a block, appear in the sidebar, being searched and queried".Ivo developed a way of ontologising his Roam graph: "In the context of a…

The Case for Democratizing Links in Education | by Bridgit — The Internet of Ideas | Medium
bridgitnow.medium.com
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"Bridgit extension enables users to organize, share, and ultimately monetize their research... to create bridges that connect ideas on web pages (represented by content snippets)... any Internet user can connect information on an idea-to-idea basis that aggregates into an Internet of ideas ... A bridge is a bi-directional, co-locatable conc…

Mapping Medium’s Tags - Medium Engineering
medium.engineering
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there are big issues with tags that limit their usefulness... tags are scattered... over 1 million unique tags. Many ... duplicates ... or so close that they have the same audience... represent each tag by a vector of numbers in a multi-dimensional vector space...find the meaning of these thousands of tags in a way that can represented by vector…

Text Analytics APIs, Part 1: The Bigger Players
towardsdatascience.com
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If you’re in the market for an off-the-shelf text analytics API, you have a lot of options. .. go with a major player ... or a smaller provider that focusses on text analytics ... we look at what the most prominent software giants have to offer ... there are now at least a couple of dozen APIs ... The granularity of IBM’s categories is striking...…

02/06/2019
Open Semantic Search: Your own search engine for documents, images, tables, files, intranet & news
opensemanticsearch.org
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Free Software for your own Search Engine, Explorer of large document collections, Media Monitoring, Text Analytics, Document Analysis & Text Mining platform based on Apache Solr or Elasticsearch ... and Open Standards for Linked Data, Semantic Web & Linked Open Data integration

02/06/2019
More than a Million Pro-Repeal Net Neutrality Comments were Likely Faked
hackernoon.com
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organic, authentic voices in the public debate — more than 99% of which are in favor of keeping net neutrality — are being drowned out by a chorus of spambots.

AI will fundamentally change how we manage content | TechCrunch
techcrunch.com
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Content management is about to undergo a foundational shift as artificial intelligence and machine learning bring long-sought order to enterprise content... the more content you collected, the harder it was to manage... machine learning algorithms actually work better with more data, and that has the potential to fundamentally alter how we think …

Could an auto logic checker be the solution to the fake news problem?
theconversation.com
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Material that arouses heated emotions within the viewer spreads faster and wider than well-considered, evidence-based argument.For an elected leader, a u-turn is seen as the ultimate betrayal, but for a scientist, changing views in the face of better evidence is a sign of the highest integrity.... Imagine, if you will, a sort of spellchecker appl…

How can we automatically model human natural language understanding?
www.multisensorproject.eu
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Imagine that we have heard the sentence “The dog chases the cat” several times, but we haven’t ever heard the sentence “The cat chases the mouse”. As soon as we hear it, we infer that cats do some things similarly to dogs: at least they also chase. But we know even more: we also know that “cat” have the same syntactic behaviour in the latter sente…

15/05/2016
Bots for discovering related content | Vox Product Blog
product.voxmedia.com
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When a Vox Media Slack user sends a direct message to simbot specifying a seed article URL and a number of desired results, then the bot would return a ranked list of articles that are most similar in content to the article found in the provided URL. two main applications for the bot ... enable editors ... on social media... to discover related…

28/04/2016
Mobile content, language tech & communication strategy (Top3ics, 21 March)
mathewlowry.myhub.ai

The main Topics this time are language technology, mobile innovation and EU communications, with a few extras to catch-up since the last edition.

How We Use Data to Suggest Tags for Your Story — Data Lab — Medium
medium.com
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Just as you’re about to publish your draft, we’ll suggest a couple tags for you to use based on what you’ve writte... to increase the number of tagged posts on Medium, but also to help users discover the right tags to use... In our algorithm, we use what is called a nearest neighbors approach... to compare posts... representing posts as vector…

22/11/2015
The Future of News Is Not An Article
nytlabs.com

Facebook and Apple... have chosen to focus on a future that takes the shape of an article... largely developed in response to the constraints of print ... a great opportunity for news organizations themselves to rethink those assumptions... considering the time scales of our reporting in much more innovative ways. Information should accumulate …

Slaves Of The Feed
medium.com
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There is no shortage of content aggregators and aggregators of aggregators... give us a better overview of all the sources of information we have subscribed to and found ourselves now depending on... Constantly checking our feeds for new information, we seem to be hoping to discover something of interest, something that we can share with our ne…

About Media Cloud
mediacloud.org

Media Cloud... is an open source, open data platform that allows researchers to answer complex quantitative and qualitative questions about the content of online media... by collecting and analyzing the news stream of tens of thousands of online sources.... academic researchers, journalism critics, policy advocates, media scholars, and others c…

Automatismes et aspects sémantiques - SeenThis
seenthis.net
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Seenthis dispose de fonctionnalités lui permettant de déterminer la langue des messages... - le message global est analysé, - les paragraphes de citation à l’intérieur du billet sont analysés à part. De cette façon, je peux écrire un billet en français, contenant des extraits en anglais et en espagnol. Seenthis est capable de déterminer la…

Automated Multilingual Content Analysis: A New Approach to Estimating Conflict from Parliamentary Speeches Across Languages
ecpr.eu
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Something for the bloggingportal reboot, courtesy @ronpatz: "quantitative text analysis has provided useful tools to extract policy positions from text or estimate sentiment of political speech, the application of such techniques is hitherto limited to monolingual contexts. We present a possible solution to this problem by presenting a reliable…

How the Washington Post used data and natural language processing
knightlab.northwestern.edu
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Good intro to WaPo's Clavis recommendation engine ... "technology that figures out what stories are about, categorizes them by topic, and assigns each a series of keywords. It runs that same process on the Post’s readers and identifies their presumed interests based on stories they’ve read. Clavis then pairs readers with stories... the Post imp…

Say hello to Primal: semantics-driven content discovery.
mathewlowry.myhub.ai
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This morning I read How Europe turned its back on humanity, a damning opinion piece in Aljazeera on Europe’s hypocritical response to the refugee crisis:Of the 10 links chosen by Primal, all bar one (the last) are directly related to the original article. Pretty good performance.The same technology is also available for your browser’s toolbar: if …

12/08/2015
nytlabs' Editor: real-time semantic tagging too
nytlabs.com

Editor is an experimental text editing interface that explores how collaboration between machine learning systems and journalists could afford fine-grained annotation and tagging of news articles. Our approach applies machine learning techniques interactively, as part of the writing process, rather than retroactively.

03/08/2015
Introducing my newsletter (July 26, 2015)
mathewlowry.myhub.ai

The last couple of years has seen a revival of the Art of the eNewsletter. I have found myself paying much more attention to enewsletters in my Inbox... than to the marketing junk gushing from social media

Checking out Prismatic's Interest Graph API
getprismatic.com
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"Our Analysis APIs analyze text or web pages, extracting metadata and classifying with topics (Functional Programming, Celebrity Gossip, or Hotels) and aspects (review, news, product, video). Analysis APIs can be used to label and organize content, recommend similar content or to build rich user profiles that enable personalization."

Will semantic cards will replace the URL as the web’s sharing mechanism?
medium.com
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Cards are bite-sized, self-contained, interactive units of graphical real estate presented within digital apps... cards are mostly used within apps to present information and provide interactive functions ... Things get a lot more fun, however, once cards can be shared between different apps.... The Guardian provides cards on Google Now ... [wh…

Finally decided to kick Medium’s tyres
medium.com
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Finally kicked Medium’s tyres. Result: an unfair comparison between my post originally on BlogActiv with a new version on Medium. Unfair because Medium is all about the content [and] I reduced the historical blah-blah... Medium’s editor is as good as they say, import post function worked like a dream.

Engines of Meaning and the IoT
medium.com
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"the impact of IoT won’t be the Things, it will be the way the data can be analyzed to shape downstream innovation.... data from the highway department ,,, perfectly predicted the housing boom and bust, with an approximately six month lead time." - Trawling with Engines of Meaning — Work Futures — Medium

Taboola gets $117M to build a Google Now for content
gigaom.com
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"Taboola isn’t the only company trying ... Outbrain, Gravity ... Google and Facebook have their sights set on the same goal... Google Now... will start recommending content from specific partners like The Guardian. The Facebook newsfeed algorithm is designed to do the same." - Taboola gets $117M in funding to build a Google Now for content — Tech…

Make your data talk
gigaom.com
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"Machine learning can help by finding those hidden patterns you probably didn’t even know existed, so you can tune your marketing campaigns accordingly.... DataPop relies on semantic search and natural-language processing to infer connections between what consumers enter into the search window and what they really want, and then on machine learn…

How does nTopic Work for SEO?
ntopic.org
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"By submitting your content and your keyword through nTopic we determine statistically how relevant your content is to the keyword and make recommendations on how to improve it. Getting your nTopic score is completely free, but you must upgrade to get access to keyword recommendations. "

31/10/2014
What SEOs Need to Know About Topic Modeling & Semantic Connectivity - Whiteboard Friday - Moz
moz.com
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"Search engines, especially Google, have gotten remarkably good at understanding searchers' intent—what we mean to search for, even if that's not exactly what we search for. How in the world do they do this? It's incredibly complex, but in today's Whiteboard Friday, Rand covers the basics—what we all need to know about how entities are connected i…

31/10/2014
Semantic Analytics: Track Performance of Structured Data
moz.com
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"Through applying semantic markup to our site, we've embedded an incredibly rich layer of meaningful data in our code.... but don't let the search engines have all the fun; we can use that data, too. By looking at the semantic markup on any given page, we can see what type of "entity" we're looking at ... and its attributes or properties. If we c…

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