Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.motherjones.com
When James West "joined a small wave of users granted early access" to the new Bing (I'll call and tag it "BingGPT"), powered by the same LLM behind ChatGPT, which is "a great party trick ... powerful work tool, capable of jumpstarting creativity, automating mundane tasks", he soon "noticed strange inconsist…
future.a16z.com
Basically this piece starts to unpack for me my ideas of what millions of Hubs networked together and processed by AI would offer the world in terms of content discovery:With "tools like Notion, Airtable, and Readwise ... people are aggregating content ... reviving the curated web. But at the moment these are mostly solo affairs... fragmented…
opensemanticsearch.org
Free Software for your own Search Engine, Explorer of large document collections, Media Monitoring, Text Analytics, Document Analysis & Text Mining platform based on Apache Solr or Elasticsearch ... and Open Standards for Linked Data, Semantic Web & Linked Open Data integration
youarenotsosmart.com
Habitual googling leads us to mistakenly believe we know more than we actually do ... even when we no longer have access to the internet. The more you use Google, it seems, the smarter you feel without it...
qz.com
Start preparing your content now... "Context-aware software for smartphones is all the rage ... Twitter bought Android home screen startup Cover, Apple bought smart assistant Cue, Yahoo bought Cover competitor Aviate, and of course Google pioneered the field ... with its Google Now service." - This is what comes after search – Quartz Combined w…
techcrunch.com
"you could call this a “decision engine” ... Vurb’s goal is to dig actionable information out and present it all on the same page. " - Vurb’s Contextual Search Engine Blows Away Those Stupid Lists Of Links | TechCrunch I wrote years ago of the power the semantic web offers EC programmes, who should be able to get their beneficiaries to publish t…
www.searchblox.com
"Concept search allows users to specify a concept and documents that describe that concept to be returned as the search results. It is a technique to identify potentially relevant documents when a set of keywords are not known in advance. SearchBlox uses text clustering, which is a technology that analyzes a document collection and organizes the d…