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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Calculating the production of high-quality content
blog.gathercontent.com
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So I’ve been building a little calculator that is a bit more user friendly than my Google spreadsheet. - Calculating the production of high-quality content - GatherContent: A blog about content strategy and development

The REAL reason Slack became a billion dollar company
medium.com
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"Slack is just another stream ... of continuous information that you have to follow. I remembered I found it distractive and stressful because it was so easy to miss out on stuff.... This is what drives Slacks’ success. Because if you don’t follow Slack all the time you do not and cannot take part in the conversation with your team members anym…

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