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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Want to Improve Your Customer Experience? Teach Your Team to Tell Better Stories
www.inc.com
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Bezos and his team ... removed PowerPoint ... Instead, they distribute six-page narrative-based memos, that all attendees read in silence at the start of each meeting... "Reports should be distributed, presentations should be presented." ... if a report primarily conveys information, then stories produce an experience... facts and stories can be …

Want a Better Pitch? Master the Move
medium.com
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Take a look at any successful sales pitch, investor pitch, or marketing message, and you’ll nearly always find the Move... can make your website messaging more engaging, your positioning more powerful, and your product collateral more effective. - Want a Better Pitch? Master the “Move.” — Firm Narrative — Medium

"Character-driven, emotional stories result in better understanding"
blogs.hbr.org
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"recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors... to motivate a desire to help others, a story must first ... develop tension during the narrative... it is likely that attentive viewers/listeners will come to share the emotions of the characters in it and continue mimicking t…

The Quick and Dirty on Data Visualization
blogs.hbr.org
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"Displaying data can be a tricky proposition, because different rules apply in different contexts. A sales director presenting financial projections to a group of field reps wouldn’t visualize her data the same way that a design consultant would in a written proposal to a potential client. So how do you make the right choices for your situation? …

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