Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.niemanlab.org
Alan Sokal attempted to prove that the influence of postmodern ways of thinking in the humanities had reached the point where academic nonsense was indistinguishable from academic sense. As a physicist, Sokal found writing about science to be particularly offensive... Sokal was conducting an experiment to see if “a leading North American journal o…
theconversation.com
the groundbreaking work on “post-truth” was performed by academics, with further contributions from... middle-class professionals... Instead of “the truth”, which was to be rejected as naïve and/or repressive, a new intellectual orthodoxy permitted only “truths” – always plural, frequently personalised, inevitably relativised... all claims on trut…