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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

The Next Platform for Media and Makers – Poet Blog
blog.po.et
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Po.et is a shared, open-source universal ledger designed to track ownership, attribution and the marketplace flow of the world’s creative assets through a never-before-imagined chain of value... a better model for the media ecosystem... where creators are paid for what they can do instead of what is required of them by an old and broken paradigm..…

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