Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
conversionxl.com
What’s the difference between customization and personalization? - Customization: The visitor deliberately chooses between options designed to make the user experience more personal.- Personalization: The visitor is automatically shown personalized pages based on anticipated needs / wants.
gigaom.com
How much more could Google News be? See "... a presentation that a German designer came up with that involved a wholesale redesign and re-thinking of what Google News is and does." Lots of good stuff here. Particularly like how 'smart personalisation' is used to help penetrate the filter bubble: "automatically suggest related stories on a news t…
storyline.theaustralian.com.au
Personalise your storytelling by mining your archives: The Australian launches Storyline: getting something out of its first 50 years and making it relevant to readers.