Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
standuprepublic.com
The rage-engage cycle is a key part of how malign narratives gain traction on social media... into traditional media... disinformation content is designed to be polarizing... exploits the business models of social media... pointing out that something is false and dangerous ... giving more oxygen to the fire... [Trump] tests and revises purposefull…
medium.com
Rupert Murdoch invested $70 million into VICE in August 2013... a portfolio company of the media genius that created the entire right wing tabloid machine’s is convincing a whole other demographic that the world is coming to an end. Anger and fear sell... exaggerated characters that create an extreme view of reality. It’s an appeal to your most b…
medium.com
So is the world any more “outraged” than it’s always been? Nah. We’re just getting toyed with. - 5 things the media does to manufacture outrage. — Medium