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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

The Amazing, Shrinking Org Chart
stoweboyd.com
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"we have slipped into a new era in which volatility, uncertainty, complexity, and ambiguity have grown dramatically, to the point that companies that are moving fast enough to thrive in our postnormal times must let go of the crutch of top-to-bottom situational analysis... The organization chart is shrinking because we are slowly recognizing wh…

08/06/2015
Why Create a Culture of Storytelling? | Mitch Ditkoff
www.huffingtonpost.com
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"People bond. Barriers dissolve. Connections are made. Trust increases. Knowledge is transmitted. Wisdom is shared ... a deep sense of interdependence is felt... If you are part of an organization, no matter what it's shape or size, it's time for some meaning making ... by creating engaging opportunities for everyone, from mail room to board ro…

"Character-driven, emotional stories result in better understanding"
blogs.hbr.org
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"recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors... to motivate a desire to help others, a story must first ... develop tension during the narrative... it is likely that attentive viewers/listeners will come to share the emotions of the characters in it and continue mimicking t…

Get a journalist for your newsroom
www.linkedin.com

"Marketers and PR professionals are hard-wired to put the product/company first. Journalists put the consumer first.... journalists should be in the box seat when it comes to running a newsroom - be it for the media or a brand." plus 5 or 6 more reasons, spelt out here - Why a journalist should run your brand newsroom | LinkedIn

How NPR Visuals works
blog.apps.npr.org
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Good insights on combining editorial, programming and visual experts from NPR: "The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy — something we’re so great at on the radio. It’s hard to make people care with a chart. Pictures were the obvious missing piec…

Replacing Bureaucracy With Pairs, Ceremonies, and Storytelling
www.fastcompany.com
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"At Menlo Innovations, structure and multiple keyboards allows you to split the difference between chaos and bureaucracy". - How One Company Replaced Meetings and Bureaucracy With Pairs, Ceremonies, and Storytelling, from Fast Company

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