Overview: Content Strategy

a new pathway that can lead away from the abstract depiction of objects and toward a more visceral sense of real-life scale and physicality

still ... publishing "dutiful, incremental pieces," ... designed to fill a daily print edition... dominated by long strings of text... a series of goals for areas including visual journalism, reader engagement, newsroom training and diversity... new content management system... build stories with visual elements and examine what the final produ…

Some 63% of marketers plan to increase their native advertising budgets this year... The Times launched its "T Brand Studio".. in 2014... has created more than 100 campaigns for more than 50 brands.. generated around $35.7 million. Meanwhile, BuzzFeed, which only sells native ads, generated revenue of $100 million in 2014, while Media Week estima…

The module formerly known as Watching is linking out less than it used to, but the Times says it still believes in curating... we are just trying to figure out the right balance between New York Times stories and outside sources; how to offer smart, meaningful curation to our readers.

Facebook and Apple... have chosen to focus on a future that takes the shape of an article... largely developed in response to the constraints of print ... a great opportunity for news organizations themselves to rethink those assumptions... considering the time scales of our reporting in much more innovative ways. Information should accumulate …

The hip but not trendy City Room launched on June 14, 2007, a year when “blogs were the wave of the future.”... The difference between a blog and a news site is no longer a meaningful distinction: all news is posted as soon as it breaks and is then updated. Just think: when was the last time someone used the word “bloggy” to describe the tone o…

Where I think Circa took a step forward ... the idea that we could ... take ANY story and add a structured element to it — even if the only structure was “this item read, this item unread.”.. I do think there are a few concepts that Circa created and executed upon that were truly “inventions”... The concept of atomizing news ... allowing a r…

Interesting bet on curation: "“Watching” ... aggregates breaking news updates from the Times and across the web 24 hours a day... a cross between a constantly updating wire feed and an in-house Twitter stream of stories Times staffers are keeping an eye on... a carefully filtered window into rest of the world of news, all with the NYT stamp of ap…

More titbits from that internal NYT digital report: "There are about 14.7 million articles in the Times’ archives back to 1851 ... We can be both a daily newsletter and a library — offering news every day, as well as providing context, relevance and timeless works of journalism.” " - The leaked New York Times innovation report is one of the key d…

"The New York Times lost 80 million homepage visitors—half the traffic to the nytimes.com page—in two years.... this will make the news more about readers ...[because] homepages reflect the values of institutions, and Facebook and Twitter reflect the interest of individual readers [who] aren't interested in hard news, but rather entertainment, se…

"... technical weaknesses in the paper’s backend: The lack of an organized system of tags to organize stories’ metadata ..."

Deadtree media to do more with legacy content than paper birdcages! The latest high-profile move into explanatory journalism is New York Times' The Upshot: "offer a combination of data journalism and explanatory reporting ... head-to-head with Ezra Klein’s Vox and Nate Silver’s FiveThirtyEight ... a kind of internal aggregator and explainer for…