Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
www.niemanlab.org
NPR... team of more than 20 reporters offering real-time assessments on a live transcript of the debate.... used a transcription service that provides closed captioning via its API and fed the transcript into a single Google Doc where staffers cleaned up the transcription as it came in... more than 50 people had access