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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Tuesday Q&A: Newsana’s Ben Peterson on story discovery, how readers become experts, and celebrating high-quality news » Nieman Journalism Lab
www.niemanlab.org

"what we are trying to focus on is building a site that's optimized for those people who are news curators. For people that take joy and satisfaction out of sorting through all the stuff they read and identifying the best of that." - Newsana looks good. A model for @bloggingportal or a tool for Hubs? http://t.co/plsalGq0K2 profile on @NiemanLab

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