Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
www.nytimes.com
An op-ed from the future... In the age of cheap and accessible virtual reality, most consumers prefer to experience their narratives rather than read them... Virtual reality has given us a post-literacy landscape more grimly banal than Bradbury could ever have imagined... Books may be dead, but the stories ... the narratives that delight and disma…