Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
www.washingtonpost.com
Americans almost always think that the year coming to a close is the worst... Many misunderstand how the world is changing or ignore positive change... Surveys from long before 2016 — the era before the world turned “post-factual” — show the same levels of ignorance. .. There are several reasons for this...structure of the media means negative sub…