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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Visualising knowledge with MyHub.ai and ChatGPT (newsletter 2)
mathewlowry.myhub.ai
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"If Charts lie, ChatGPT visualisations lie brilliantly". Exploring knowledge visualisations powered by ChatGPT, which can be particularly problematic because of the way the LLM's hallucinations - already hard to spot by their very nature - are also hidden behind the visualisation. But they have real potential as a creative muse.

Distributed digital gardens
commonplace.doubleloop.net
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"the distributed/federated digital garden approach is the way to go for knowledge commoning... cribbing from ActivityPub's local, global, and 'those-you-follow' timelines... you could have local, 'those-you-follow', and global gardens... [with] some kind of liquid democracy", and interest-based groups, perhaps s…

Startupy
startupyworld.notion.site
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"a modern version of del.icio.us meets Roam... a searchable, interconnected repository of the most insightful content on the Internet" - and a pretty interesting example of convergent evolution vis a vis myhub.ai

Get Access to Part of My Brain
www.nateliason.com
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Proof that one of the myhub revenue streams exists: "pay once, and you get lifetime access to my growing list of notes from the books I’m reading. If you went out and bought all of these books, you’d pay around $3,000. If you then spent the 3-6 hours reading each book, and 1-2 hours taking notes on them, it’d take you anywhere from 800 – 1,60…

The Future of Search Is Boutique | Future
future.a16z.com
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Basically this piece starts to unpack for me my ideas of what millions of Hubs networked together and processed by AI would offer the world in terms of content discovery:With "tools like Notion, Airtable, and Readwise ... people are aggregating content ... reviving the curated web. But at the moment these are mostly solo affairs... fragmented…

Personal Knowledge Management is Bullshit
www.otherlife.co
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"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…

The Garden and the Stream: A Technopastoral | Hapgood
hapgood.us

I suspect this will be a canonical text for me moving forward with myhub.ai.Mike Caulfield in 2015, when my first hub was only about 2 years old, had also "been experimenting with another form of social media called federated wiki... instead of blogging and tweeting your experience you wiki’d it. And over time the wiki became a representation…

Now it’s easier to tailor Flipboard to your interests
www.fastcompany.com
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Another example of topic-based aggregation being better at avoiding the toxic effects of a socially-based newsfeed (cf Reddit).Flipboard's new feature lets them quickly specify the subjects they care most about from among its 30,000-plus topics... "Flipboard uses AI to classify the articles and videos it’s aggregating and weave them into…

Post-Alpha Feature: Simplifying Zettelkasten by working out loud
mathewlowry.medium.com
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What did I learn about learning as I explored using Zettelkasten idea and knowledge management to write five newsletters about disinformation in the 2020 US elections?

Blogging on Platforms and on MyHub.ai: 3 options
mathewlowry.myhub.ai
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Should you blog on dedicated blogging platforms like Medium, or on your Hub? It's not an either/or.

Integrating Zettelkasten Pages into MyHub.ai
medium.com
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I needed to review everything I had ever Hubbed relevant to surveillance capitalism, polarisation, social media and society... As I cast around for something interesting to say, I realised a MyHub.ai Service Page could help organise and clarify my thoughts: I would use it to create a Zettelkasten Permanent Note...While not a blog post, it is defin…

FAQ: My Hub's been created. How do I get started?
youtu.be
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In 7 minutes you'll learn how to get your password, edit your about page and use the bookmarklet to start curating content to your Hub.

Imagining new MyHub.ai features as the pilot Hubs launch
medium.com
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This month sees the first generation of Hubs (other than mine) go live, so it’s time to imagine what comes next: AI integration? Filter-bubble Piercers? HubBots? Factcheck-driven credibility scores?

FAQ: What is MyHub.ai, What is a Hub, and Who’s it for?
mathewlowry.myhub.ai
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MyHub.ai is a platform for individuals and companies who care about content. You use it to create your Hub: an AI-powered, ad-free centre for your online presence.

01/03/2020
A Text Renaissance
www.ribbonfarm.com
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The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

Planned: supporting your personal productivity
mathewlowry.myhub.ai
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Behind the scenes, your Hub will help you extract the most value from the best content, rather than being drowned in a firehose of meh.

FAQ: How is MyHub.ai free and without ads? What is your business model?
mathewlowry.myhub.ai
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MyHub is an ad-free, manipulation-free zone. Your privacy is 100% safe. How?

A return to blogs (finally? sort of?) » Nieman Journalism Lab
www.niemanlab.org
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the next generation of blogs will be shaped around the habits and conventions of today’s internet... so much communication takes place backstage, in group chats and on Slack, I’d expect new blogs to step in the same ambiguous territory as newsletters ... not everyone is looking, but privacy is neither airtight nor expected...escape hatches from th…

17/01/2020
Progressive Summarization: A Practical Technique for Designing Discoverable Notes | Praxis
praxis.fortelabs.co
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The challenge of knowledge is not acquiring it... The challenge is knowing which knowledge is worth acquiring. And then building a system to forward bits of it through time, to the future ... challenge where it is most ... needed...when you’re applying that knowledge directly to a real-world challenge, you won’t have to worry about memorizing it..…

FAQ: How do I curate Stuff onto my Hub?
mathewlowry.myhub.ai
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Whenever you see something you want to Hub, just select some text and click the ‘bookmarklet’ button you’ve dragged onto your Browser’s toolbar.

FAQ: Can I Publish in full on my Hub?
mathewlowry.myhub.ai
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Apart from using the bookmarklet to curate the Stuff you Like, Think and Do, you can publish full-length posts on your Hub.

28/11/1994
FAQ: What are the Categories in the dropdown list, and how do I Manage them? (deprecated)
mathewlowry.myhub.ai
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Your Hub’s navigation is a natural sentence - the 'navigation phrase'. The word “Everything” in it is the default choice from a dropdown list of Categories. Each is a bundle of tags, allowing you to organise your content in overlapping groups.

28/11/1994
FAQ: What are Service Pages, and How do I Manage them? (deprecated)
mathewlowry.myhub.ai
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Each (optional) Service page not only sets out the Services you provide, it provides the stuff you Like, Think and Do relevant to that service, making it more useful to your audience.

28/11/1994
FAQ: Why are your videos so cheap?
mathewlowry.myhub.ai

Because the alpha version of MyHub.ai is self-financed. Thank Jennifer Baker (@BrusselsGeek) for the free voiceovers ;)

20/11/1994
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