Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
medium.com
How do we convert users playing the game into users who would complete the survey?... take our readers on a visual journey around the world so they could explore where a news story happened. As a payoff, for every correct answer, the user would collect a stamp in their virtual passport... opted to follow an interesting take on the minimal viable p…
blog.growth.supply
Thinking of pursuing your next idea? Read this definitive guide first... a Minimal Viable Product (MVP) is all about verifying the fact that there is a market where your potential company can call home and bring in paying customers. It’s about finding your early adopters and seeing exactly they are willing to pay for.... [but] an entreprene…
medium.com
So I put together a landing page, sent a few newsletters to myself, then wrote a post on Medium. It featured 75 outstanding pieces of journalism ... my Minimum Viable Product. Naturally, nobody showed up to read the post. Then, somehow, Rand Fishkin (the CEO of Moz.com) found it and spread the word " - The Medium Viable Product — Thoughts on…