Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.makeuseof.com
"In the end, meetings turn out to be a waste of time — just people sitting around, chatting, wasting hours of precious time (even preparing for it). Approximately 15 percent of your time working in any company is spent in meetings. That number is more than doubled for middle managers, while executives spend 50% of their time stuck in meetings."