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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Welcome to French journalism’s battle for survival
niemanreports.org
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Fascinating overview of a journalism sector in freefall, spotted literally 10 minutes before I saw the news that Libération is to axe one third of its jobs. Which makes this a great opening sentence: "Of all the papers and newsmagazines in France, one in particular should have been well prepared for the challenges of this digital era: Libération.…

17/09/2014
Libération to cut a third of its workforce
www.theguardian.com
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"Libération is losing €22,000 a day. We have to streamline journalistic production." Libération's newsstand sales have fallen by 20% over the past year, and its editorial team is to be reorganised in order to boost the digital version. Le Monde ... is also switching 35 staff from print to online." - Libération to cut a third of its workforce to…

17/09/2014

Relevant Overviews

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