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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

EU SuperGirl meets Luca Jahier
www.facebook.com
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The second meeting Madeleina Kay had was with Luca Jahier. It went longer, and the wifi cut out midway this time - see the 2nd part of this lovely chat.

Facebook launches Live 360 video from NatGeo now, everyone next year | TechCrunch
techcrunch.com
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battles for both livestreaming and 360 video are underway ... YouTube is leading the way, as anyone can currently live stream in 360, but only if they have special encoder software ... Facebook ... aiming to allow normal profiles to easily broadcast from a 360 mobile device without desktop software.

02/01/2017
A New Periscope.tv
medium.com
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where curated broadcast channels shine and it’s easier than ever to search for live videos

Deepstream: Newsroom tool turns the chaos of livestreams into curated order
medium.com
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Deepstream makes it easy to remix one or more livestreams by adding context and background... by introducing a new role into the livestreaming ecosystem: the curator... easily embed live video into a player that includes context cards... set up with just a few clicks to feature news stories, polls, maps, tweets, free text and more to help you expl…

Post-paywall, The Sun eyes distributed video on platforms
digiday.com
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“In five years time, I want News U.K. — The Sun and The Times — to be as well known for its video content as for its newspapers” ... 70 percent of The Sun’s articles have some video component... a main driver for the video verticals is to appeal to advertisers and brands who want to sponsor videos... It will continue posting several Live videos a…

How to Thrive in the Live Streaming Revolution
www.entrepreneur.com
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Customers today can spot a phony from a mile away, and brand success will require that companies foster real, authentic connections that mirror human relationships... The live streaming revolution will be awkward. It will be messy. It will be funny, and it will be sad. And all of that is exactly what customers want... there’s something pure an…

The secret behind the most popular and boring live stream in the world
happeningo.com
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The Decorah Eagles “nest cam” is the most watched live stream channel of all time, spawning a sliver under 300 million live views (298,652,320 at time of writing), mainstream media coverage and eagle-watching communities worldwide. The limbic system is a part of the brain that drives our emotions. When we’re around other people–especially crowds–…

4 Legal Issues Brands Need to Understand Before Livestreaming
www.adweek.com
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It's easier than ever to create video—and headaches - 4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat | Adweek

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