Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
moz.com
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole... you can predict shifts in demand, respond to changing market c…
www.niemanlab.org
"“Fished out of the shadows, old news coverage in China’s media can provide clues to the family connections of government officials as reporters investigate their financial dealings.”"