Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.
Think
ux,
ai,
content marketing,
bot,
internal communications,
fomo,
slack,
peakbot,
messaging,
newsletter
m.signalvnoise.com
The hard part is striking the right balance. The just-right spot where everyone knows enough, no one feels like they know too little, and no one feels like they’re being over-informed to the point of it being annoying or distracting. And doing it all at a variety of resolutions — big picture, medium-picture, and small picture — without overdoing i…
m.signalvnoise.com
What we’ve learned is that group chat used sparingly in a few very specific situations makes a lot of sense. What makes a lot less sense is chat as the primary, default method of communication inside an organization.... All sorts of eventual bad happens when a company begins thinking one-line-at-a-time most of the time... Frazzled, exhausted, and …
medium.com
"Slack is just another stream ... of continuous information that you have to follow. I remembered I found it distractive and stressful because it was so easy to miss out on stuff.... This is what drives Slacks’ success. Because if you don’t follow Slack all the time you do not and cannot take part in the conversation with your team members anym…
www.huffingtonpost.com
"People bond. Barriers dissolve. Connections are made. Trust increases. Knowledge is transmitted. Wisdom is shared ... a deep sense of interdependence is felt... If you are part of an organization, no matter what it's shape or size, it's time for some meaning making ... by creating engaging opportunities for everyone, from mail room to board ro…
intranetdiary.co.uk
Great article on improving intranet UX, and useful inspiration for any website manager: "During the online cardsorting sessions I covered over 1000 content items and got nearly 36,000 individual responses. The first batch ... designed to elicit our main navigation labels. Subsequent tests then checked that the chosen names would suit all the intr…
blogs.hbr.org
"recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors... to motivate a desire to help others, a story must first ... develop tension during the narrative... it is likely that attentive viewers/listeners will come to share the emotions of the characters in it and continue mimicking t…