Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.wired.com
every place and thing in the real world—every street, lamppost, building, and room—will have its full-size digital twin in the mirrorworld... the next great digital platform...We will interact with it, manipulate it, and experience it like we do the real world... Eventually we’ll be able to search physical space as we might search a text... hyperl…