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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

FAQ: My Hub's been created. How do I get started?
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In 7 minutes you'll learn how to get your password, edit your about page and use the bookmarklet to start curating content to your Hub.

bellingcat - Guide To Using Reverse Image Search For Investigations - bellingcat
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for most any sophisticated research project, you need additional sites at your disposal — along with a lot of creativity... This guide will walk through detailed strategies to use reverse image search ... Google reverse image search isn’t very good ... the undisputed leader ... Yandex... runners-up Bing and Google ... Yandex's strengths l…

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Wikipedia’s list of cognitive biases ... is a bit of a tangled mess... groups 175 biases into vague categories (decision-making biases, social biases, memory errors, etc) that don’t really feel mutually exclusive to me, and then lists them alphabetically... a simpler, clearer organizing structure to hang these biases off of... biases help us addr…

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