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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Planned: supporting your personal productivity
mathewlowry.myhub.ai
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Behind the scenes, your Hub will help you extract the most value from the best content, rather than being drowned in a firehose of meh.

The Secret Power of ‘Read It Later’ Apps | Praxis
praxis.fortelabs.co
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the same person who spends 127 hours per year on Instagram... has “no time” for reading... the ability to read is becoming a source of competitive advantage... the physical, emotional, attentional, and mental capability to sit quietly and direct focused attention for sustained periods of time...terms ADD and ADHD are falling out of use ... the ent…

Why you need a Personal Content Strategy
medium.com
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Whether you read, curate or create, you need to manage the content that matters to you if you want to extract maximum benefit from it.

Nurture your mind (Top3ics, Nov 18)
mathewlowry.myhub.ai

Let’s take a break from the Donald, Facebook and the end of democracy, and try to focus on what’s important.

How to Stop drowning in your Inbox
medium.com
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This updates both my earlier Taming the Firehose and Where is social media taking you in 2016? posts, and better aligns my productivity process with my personal content strategy.

Productivity, innovation, community & more (Top3ics, 1 Dec)
mathewlowry.myhub.ai
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Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

To truly understand, write - even just for yourself
mathewlowry.myhub.ai
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I'm launching a enewsletter to ensure I absorb something from the social media firehose.

Trading activity for meaning
mathewlowry.myhub.ai

Last year I decided to get Information Overload under control, setting up a GTD system with a DoIt-driven morning routine and Pocket, Diigo and IFTTT to queue, store and share useful stuff. I was all set. For what, I wasn't sure. But I was sure as hell organised. And then, a couple of days ago, an article on Aeon - What good is information? -…

Make Your Brain Work Better
medium.com
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"The way we evolved ... is really not the way we have to operate today ... this attempt at hyperproductivity is making us much less productive.'" A podcast worth every minute. I have a few of these techniques down pat, most days, as long as I can work from home, but the whole mindfulness thing is still over my horizon. - 4 Ways to Make Your …

18/02/2014
Where to find me
mathewlowry.myhub.ai

With BlogActiv feeling a bit creaky, I spent the summer taking a hard look at Google+ and Tumblr, and integrated my GTD (Getting Things Done) system with my online presence.

Trello Video: Create a Content Workflow
angelabooth.com
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"Trello's a fantastic free app which is fun to use, and makes planning content workflows a snap. The video outlines a workflow, and you can download the Trello board shown"

So what’s a Hub?
mathewlowry.myhub.ai

An update to a post first published in 2013, as I created a first version of MyHub on Tumblr.

Prezicast: Taming the Firehose
youtu.be
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2019 update: a short Prezicast video from 2013 on my personal productivity system, since covered on Medium: https://medium.com/better-humans/manage-the-firehose-or-it-will-manage-you-791097bc53e2

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