Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
blog.thefactual.com
data on the U.S. media ecosystem suggests that women journalists make up a disproportionately high number of the most credible journalists... about Covid-19... dominate ... top 100 most credible journalists ... 19 of the top 25 journalists and 58 of the top 100algorithm analyzes individual articles for credibility based on the author’s topical exp…
www.gq.com
Back when she was a member of SEAL Team 6—Kristin Beck liked to grow her beard real long. But as disguises go, that was nothing compared with the life she lived as a man. What’s it take, and how does it feel, for a paragon of masculinity to travel so far to find her true self?
www.bbc.com
Great example of how to cover a social media trending topic via video: "A video featuring a beauty blogger with adult acne has been watched almost seven million times.... shows some of the comments that Em Ford received online after posting images of her face with and without make-up... she wanted to point out the "unrealistic expectations" soc…
fizzle.co
In Steph’s inaugural episode we explore the experience and perspectives of women in startups and lifestyle businesses. - The Female Perspective on Startups and Lifestyle Businesses (FS111)
mathewlowry.myhub.ai
Here's a conundrum for you. And a probably quite dangerous post for me.