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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Opinion | The Media Is Broken - The New York Times
www.nytimes.com
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journalism primarily do one thing: cover events... The internet has sped up the news cycle. Now we put more emphasis on covering the last event... But ... events in this era have ceased to drive politics...impeachment... Mueller investigation ... “Access Hollywood” tapes... barely leave a trace on the polls...Events don’t seem to be driving politi…

How to Escape the Fear Virus in a Digital World
medium.com
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the Oxford Circus panic ... was amplified by social media.... Fear can be transmitted digitally as easily as it can physically—and that’s a problem because digital technologies reach everyone.... the English-speaking world is in the middle of a fear pandemic... Cognitive biases leave us ill-equipped ... Amygdala hijacks and warped media business m…

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