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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Thread by @kevinroose on Thread Reader App – Thread Reader App
threadreaderapp.com
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An interesting corrective: here's the Tech columnist for the New York Times, claiming Facebook is flooded with right-wing misinformation, not all labelled as such - and "it's not clear that labels are doing much". Most people - including, usually, me - will read that tweet, have their beliefs confirmed and move on. What's…

Social Media and the Hunter Biden Report - The New York Times
www.nytimes.com
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The platforms started doing what people concerned about disinformation have been asking for, and immediately came under fire from people concerned about censorship.When The New York Post published a story supposedly incriminating Hunter Biden "YouTube largely did nothing, Facebook deprioritized the Post story (slowing spread until 3rd party f…

Twitter Will Turn Off Some Features to Fight Election Misinformation - The New York Times
www.nytimes.com
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Most of the changes will start on Oct. 20, incl.:extra friction on retweeting, encouraging quote RTs adding the users' own thoughtspre-sharing warnings about flagged contentlabelling early election result claims disabling the algorithmic timelineAlso increasing factchecking and additional context on trending tweets.

A new study shows how Trump and the RNC duped traditional media into covering mail-in voter fraud » Nieman Journalism Lab
www.niemanlab.org
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Berkman Klein Center analyzed 55,000 news stories, five million tweets, and 75,000 public Facebook posts to discover that it's "Trump, the Republican National Committee, and Fox News — not Facebook spammers and Russian trolls — who are the primary drivers of misinformation around mail-in voting fraud", taking advantage of three stan…

A crease in Biden's shirt spawns a debate conspiracy theory - CNN
edition.cnn.com
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Short video, filmed at a Trump rally, on two major disinfo trends: the Joe Biden earpiece, and Q.The "smoking gun" video - flagged false by factcheckers - "shared more than 22,000 times and viewed 800,000 times by Thursday night... one of the most widespread false narratives his team had handled this year"... another video &quo;…

Study Finds ‘Single Largest Driver’ of Coronavirus Misinformation: Trump - The New York Times
www.nytimes.com
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Cornell analyzed 38 million English-language articles about the pandemic found that President Trump was the largest driver of the “infodemic.”...Of 11 different narratives ID'd, "miracle cures" - including Trump's anti-malarial drugs, UV and disinfectants - accounted for more than the other 10 combined.Keep it in perspective: a…

FACT CHECK: 6 Claims From The 1st Presidential Debate | Check Your Fact
checkyourfact.com
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factchecking the six topics covered in the first debate: “the Trump and Biden Records, the Supreme Court, Covid-19, the Economy, Race and Violence in our Cities and the Integrity of the Election.”Trump:misleading: 1correct: 1incorrect: 1Biden:correct: 2misleading: 1

From foreign meddling to pink slime (US2020 Disinformation news, ed. 2)
medium.com
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This edition’s 9 articles span the real meaning of “foreign meddling” and domestic flashpoints, social media platform preparations for Election Night and beyond, and how media has to go beyond factchecking as it tackles “pink slime” (yes, it’s a thing).

Fact-checking needs to make way for reality-testing and gaslighting-fighting | Press Watch
presswatchers.org
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Donald Trump literally laughs factchecking off - it's good to have, but insufficient. To establish non-partisan status, factcheckers need to be equally tough on all sides, but all sides don't lie the same. They use euphemisms for 'lie', and check narrow, easy-to-debunk statements while ignoring the larger pattern of "the a…

Facebook Arbiter Of Truth Already, Employees Say
www.buzzfeednews.com
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Facebook’s Preferential Treatment Of US Conservatives Puts Its Fact-Checking Program In Dangeremployees and fact-checking partners ... left in the dark about how the company decides what content stays up and what comes down... PragerU’s second strike for false content that month ... should have triggered “repeat offender” penalties ... false labe…

Facebook tells Elizabeth Warren it has two different standards for climate fact-checking - The Verge
www.theverge.com
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Facebook ... fact-checking partners “do review and rate climate misinformation... But opinion articles about climate change don’t receive fact-checking ... Climate change misinformation isn’t a priority

Facebook Fired An Employee Who Collected Evidence Of Right-Wing Pages Getting Preferential Treatment
www.buzzfeednews.com
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Facebook employees collected evidence company giving right-wing pages preferential treatment when it comes to misinformation... worried how the company will handle the president’s falsehoods in an election year... Facebook is going to be used to aggressively undermine the legitimacy of the US elections... senior engineer collected internal evidenc…

Coronavirus: fake news less of a problem than confusing government messages – new study
theconversation.com

the vast majority of our panel of 200 participants could easily spot fake news... many instead referenced ... government or media misinformation ... less aware ... how the pandemic is being handled ... underestimated the UK’s death toll...many believed a greater emphasis on fact-checking would enhance rather than undermine public trust in journali…

Zuckerberg, Trump and the protests: Facebook’s muddled makeover | Financial Times
www.ft.com
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Facebook is wary of being drawn further into a political argument ahead ... divisive presidential election ... ... steer clear of fact-checking political advertisements... keen not to antagonise Mr Trump ... claiming that social media platforms are biased against Republican ... purely a business decision ... ubiquitous... it must always align with…

Dear Facebook employees, - Barry Schnitt
medium.com
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"We believe in Facebook’s mission that giving people tools to make the world more open is a better way to combat ignorance or deception than censorship.” It turns out that I was wrong... There are more options than just being “open” and “censorship”... The more successful Facebook is ... the more ignorance, deception ...in the world...Facebo…

Imagining new MyHub.ai features as the pilot Hubs launch
medium.com
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This month sees the first generation of Hubs (other than mine) go live, so it’s time to imagine what comes next: AI integration? Filter-bubble Piercers? HubBots? Factcheck-driven credibility scores?

Twitter Labels Trump's Tweets for First Time - The New York Times
www.nytimes.com

Twitter added information to refute the inaccuracies in President Trump’s tweets for the first time... urged people to “get the facts”... a CNN story ... and ... bullet points that Twitter had compiled rebutting the inaccuracies... Twitter determined that those unsubstantiated assertions could lead to voter confusion and that they merited a correc…

What lessons haven’t we learned since 2016? Lesson 1: RAGE - Stand Up Republic
standuprepublic.com
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The rage-engage cycle is a key part of how malign narratives gain traction on social media... into traditional media... disinformation content is designed to be polarizing... exploits the business models of social media... pointing out that something is false and dangerous ... giving more oxygen to the fire... [Trump] tests and revises purposefull…

Superspreaders – NewsGuard
www.newsguardtech.com
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NewsGuard has been tracking the top hoaxes ... websites that are publishing those false stories... Today, we’re introducing a new data set focused ... on the Facebook Pages that repeat, share, and amplify...31 Facebook Pages that are “super-spreaders”... Combined... reach 21,352,918 followers... publish blatant misinformation about COVID-19 — seem…

Types, sources, and claims of COVID-19 misinformation | Reuters Institute for the Study of Journalism
reutersinstitute.politics.ox.ac.uk
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some of the main types, sources, and claims of COVID-19 misinformation seen so far... the number of English-language fact-checks rose more than 900% from January to March... coronavirus misinformation has almost certainly grown even faster...most (59%)... various forms of reconfiguration... true information is spun, twisted, recontextualised, or r…

More than 100 fact-checkers from 45 countries in 15 languages... to cover coronavirus
www.poynter.org
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under Poynter’s International Fact-Checking Network... more than 100 fact-checkers in 45 countries publishing in 15 languages. In less than two months, they have published 1,000 fact checks, articles and nine weekly reports pointing out misinformation trends and ways to combat it...journalists not only can but should drop competing with each other…

Facebook's fake news labeling has a big catch
www.fastcompany.com

When only some news is labeled as fact-checked and disputed, people believe stories that haven’t been marked as fact-checked more—even when they are completely false... the “implied truth effect.”... warning labels did work to flag fictitious content... when no true or false labels were used, people considered sharing 29.8% of all false stories—ye…

A smarter conversation about how (and why) fact-checking matters » Nieman Journalism Lab
www.niemanlab.org

often our expectations for fact-checking reflect... the Scooby-Doo model of political accountability... the villain is unmasked ... off to jail... would’ve gotten away with it if it weren’t for “you meddling kids.” ... Once the facts come to light, the consequences follow ... idealized notion ... rooted at least partly in the “folk theory” of demo…

29/01/2020
Why Facebook’s approach to misinformation ultimately fails
medium.com
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Facebook needs to engage its users in more substantive acts of participation. ... mistakenly assumes that locally respected fact-checking NGOs can supply the trust Facebook itself is lacking. But NGOs lack standing... In a liberal democracy, NGOs can legitimately elevate arguments and offer counterarguments to government positions... we assume arg…

America’s always-on partisan goggles hurt meaningful evaluation of fact-checking on Facebook | Poynter
www.poynter.org

The tension between literalism and contextualism is one fact-checkers face every day... Swing too far towards literalism and you’re a bone-headed bean counter. Get too contextual and you’re taking wild leaps of interpretation — something fact-checking was explicitly set up to avoid... This interpretative license can be heavily colored by personal …

15/09/2018
We need a credibility indicator marketplace to fight disinformation
medium.com
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To counter disinformation and revalue quality journalism we need a competitive ecosystem of credibility indexes to stimulate innovation and avoid a Ministry of Truth, de facto or otherwise.- more on Medium

Designing Against Misinformation – Facebook Design
medium.com
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we found that there were four ways the original disputed flags experience could be improved... Disputed flags buried critical information ... could sometimes backfire... Requiring two false ratings slowed down our ability to provide additional context and often meant that we weren’t able to do so at all.... We only applied Disputed flags to “fa…

TruthBuzz: The Viral Fact-Checking Contest | ICFJ - International Center for Journalists
www.icfj.org
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aimed to find new ways to help verified facts reach the widest possible audience. The competition sought creative solutions that newsrooms can adopt to take fact-checking beyond long-form explanations and bullet points.... selected teams from Argentina, Italy, Georgia and Mexico as the winners. ·

Stop Calling It Fake News. – Harvard Kennedy School PolicyCast
hkspolicycast.org
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it just felt like the conversations that we were having subsequently were actually pretty shallow and actually pretty useless, because we were talking over each other because everybody meant different things... we can only really start talking about interventions if we understand what we’re talking about... I say, “Please don’t use the term.” “Yea…

Google suspends fact-checking feature over quality concerns | Poynter
www.poynter.org
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Google is suspending a search feature that displayed fact checks associated to publishers after receiving criticism from conservative news outlets.... Reviewed Claims column that matched outlets’ disputed claims with fact checks contributed by independent fact-checking organizations to the Schema.org ClaimReview markup... The Daily Caller publishe…

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