Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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Relevant resources
digiday.com
the Digiday explainer for explanatory journalism... An article about the latest incremental development in [any] situation may be inscrutable to readers who haven’t been following ... Explanatory journalism aims to demystify those complex topics by providing that context.
fivethirtyeight.com
The seminal launch 538 launch post: "... while the first two steps of the process (collecting and organizing information in the form of news stories) are thought to fall within the province of “objective” journalism, explanatory journalism is sometimes placed in the category of “opinion journalism.” ... [which] doesn’t seem to abide by the standa…
gigaom.com
Deadtree media to do more with legacy content than paper birdcages! The latest high-profile move into explanatory journalism is New York Times' The Upshot: "offer a combination of data journalism and explanatory reporting ... head-to-head with Ezra Klein’s Vox and Nate Silver’s FiveThirtyEight ... a kind of internal aggregator and explainer for…
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media,
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