Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.businessinsider.com
Basically sums up why I want a Hub, not just a stream, for my virtual presence: "If I had my way, Facebook would have a hard and fast expiration date for posts. I generally don’t want most of what I say hanging around longer than I’d keep eggs in the fridge. Sure, some links and videos are worth revisiting—but does anyone really care that I was t…