Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Change & Project Management
- Innovation Strategy
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.
Think
social media,
psychology,
persuasion,
cognitive,
backfire effect,
filter bubble,
brexit,
polarization,
europa,
disinformation,
dissonance,
eurosceptics,
yanss
mathewlowry.myhub.ai
I freely admit: I've been a fanboy of the UK's Government Digital Service (GDS) since studying their design principles. Those principles are still good. Everything else, it turns out, was not.
Think
innovation,
gds,
europa,
portal,
uncategorized,
themes,
euractiv-com,
information-architecture
mathewlowry.myhub.ai
The first site launched (in 2011-2012) on the EC's Multisite Drupal7 Platform, thus pioneering EC Drupal Platforms in terms of technology, user requirement defitinition and governance.
Do
digital transformation,
semantic,
ec,
europa,
drupal,
portal,
multisite,
opencalais,
rationalisation
mathewlowry.myhub.ai
Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations
mathewlowry.myhub.ai
The first – and possibly still the only – site on EUROPA to tap popular support (via sheer user traffic) for a new EU regulation.
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Change & Project Management
- Innovation Strategy
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business