Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
I freely admit: I've been a fanboy of the UK's Government Digital Service (GDS) since studying their design principles. Those principles are still good. Everything else, it turns out, was not.
Think
innovation,
gds,
europa,
portal,
uncategorized,
themes,
euractiv-com,
information-architecture
mathewlowry.myhub.ai
Well, plus ca change - absolutely none of the things some BloggingPortal editors said we'd do after our meeting in January have been done, apart from our own posts and what Stefan did, which is ironic given that he told us he had no time to do anything.
Think
social media,
science,
publicsphere,
crowdsourcing,
multilingualism,
stanbol,
apache,
research,
semanticweb,
euractiv-com,
bloggingportal2
mathewlowry.myhub.ai
Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.
Think
social media,
media,
eu,
factchecking,
publicsphere,
crowdsourcing,
multilingualism,
eurosceptics,
euractiv-com