Overview: Content Strategy

"the new media economy promises both to make some writers rich and to turn others into the content-creation equivalent of Uber drivers" with most of the top writers making "seven-figure sums from more than 10,000 paying subscribers".Talent making money direct from audience is not limited to journalists on substack: try "a…

The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

the next generation of blogs will be shaped around the habits and conventions of today’s internet... so much communication takes place backstage, in group chats and on Slack, I’d expect new blogs to step in the same ambiguous territory as newsletters ... not everyone is looking, but privacy is neither airtight nor expected...escape hatches from th…

“The website and the apps are based on the rhythm and structure of the newsletter now.”... daily briefing... published as an email newsletter, in Føljeton’s app, and on its website...features a mix of original reporting that focuses on a single topic each week ... cultural writing, an editorial, and curated links... (USD $7.55) per month... When …

Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.... akin to receiving a daily email with the day’s top stories, but readers won’t have to leave Facebook to get it... option to subscribe to get aler…

Allen tucked favorable mentions of prominent “Playbook” sponsors into his editorial offerings... a State Department official essentially ghost-wrote an item for “Playbook.”The skinny: Mike Allen ran a press-release mill for vested interests in Washington... a weekly sponsorship for the newsletter falls somewhere between $50,000 and $60,000... Ev…

Vox Sentences, the explainer site's bullet-pointed digest of the day's most important headlines, has seen huge gains... prompted Vox to create a position for its first-ever email editor... launch additional newsletters that will bring the site's explainer content on a variety of subjects to readers' inboxes... Vox adopts a distributed approach to …

It’s tempting to merely argue that the recent crop of newsletters are what came to replace the independent blogosphere of the mid-aughts.... take a look at the subject lines for several of the newsletters ... Any web editor who plugged these as headlines into a CMS would be summarily fired... why are readers responding so well when they fly in th…

Here’s how BuzzFeed, The Economist, The New York Times, Quartz, Vox, and Yahoo News slim down a day’s worth of news into manageable forms. Every day, readers are faced with a firehose of news online. News organizations realize this, and they’re trying a bunch of different ways to make the news more manageable — creating chatty summaries of thei…

I’ve created an email newsletter that features one fantastic piece of journalism each day....So far 3,000+ awesome people are subscribed to the newsletter and the daily emails average open rates around 50% (that’s double the industry average)... What I really want to build is a community for people to find, share, and discuss great, in-depth jo…

Breaking Smart is a technology analysis site... binge-worthy collection of essays approximately once every 2 years. Season 1, comprising 20 essays...written by Venkatesh Rao and illustrated by Grace Witherell...an in-depth exploration of Marc Andreessen’s observation that “software is eating the world... subscribe to our email list, featuring a…

The last couple of years has seen a revival of the Art of the eNewsletter. I have found myself paying much more attention to enewsletters in my Inbox... than to the marketing junk gushing from social media

Great in-depth look at an email marketing success story. Resonating point: "Don't assume you know who your customers are until they've had a chance to show you." - What Startups Can Learn from Watsi’s Wildly Successful Email Campaign - First Round Review

If your enewsletter is basically an RSS feed from your site's newsroom, you might want to think again. At the very least, we always advocate including an email-only editorial in enewsletters published every week or less frequently. "Publishers are ... already treating email newsletters ... as designed to be read entirely in email without reader…

"One of the standout features of the recent resurgence of email newsletters from news outlets has been a focus on providing an aggregated experience that encompasses what other publications produce.... the idea is to pick the best and most relevant content, whether it comes from their own stable or someone else's... by producing the highest qual…

Others have written on the return of the enewsletter, but I don't think anyone saw it as the home page: "Yes, the homepage is still dead, which is why our new front door is quite different from most. ... we are offering an efficient briefing on global business news, ... intended to be read straight through, like a well written memo from a trusted…