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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

The End of the Beginning of Digital Service Units – digital HKS – Medium
medium.com
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novelty and newness of these teams has worn off... growing acceptance ... that these teams are useful tool in driving new practices ... Less clear... is whether these units can enable the deeper digital transformation... ~ two key pieces of the puzzle: ... creating common platforms to power governments services is key to digital transformation o…

Auditor says GDS needs to redefine its role
www.ukauthority.com
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GDS does have a clear function and is learning from its experiences ... struggled to demonstrate the value of flagship initiatives... or to set out key priorities.... Another criticism ... not sustained its framework of standards and guidance, with some being removed and web links broken... leave scope for interpretation and disagreement... somet…

Government digital effort lacks ministerial weight
www.ukauthority.com
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Progress has been sporadic, but... plenty of observers wouldn’t have expected this much of GDS when it was set up in 2011... It made its mark largely because it had Maude, the senior minister in the Cabinet Office and a heavyweight in the Conservative Party, fully engaged and ready to back GDS chief Mike Bracken in inter-departmental tussles... i…

The Digital Change Agent’s Manifesto | HuffPost
www.huffingtonpost.com
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it is important for change agents to identify and solve real problems by developing the important skills for collaboration, storytelling and influence... Although digital transformation is one of the biggest trends in business today ... many still do so as a grassroots effort driven by resourceful individuals — digital change agents ... Digital c…

Storylining: the best-kept secret of successful strategic communication
www.steveseager.com
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Welcome to GAME — a four step process to improve the quality of your communications — and storylining, the step that comes before storytelling... moving straight to storytelling without first crafting strong, logical, persuasive key messages ... results in a ‘failure to communicate’ … when we don’t take the time to think from our audiences’ perspe…

Data explorer - European Commission
ec.europa.eu
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The data explorer provides an overview of the current state of play of European businesses as regards digital transformation.

With the 2020 report, The New York Times charts a course for its future – Poynter
www.poynter.org
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still ... publishing "dutiful, incremental pieces," ... designed to fill a daily print edition... dominated by long strings of text... a series of goals for areas including visual journalism, reader engagement, newsroom training and diversity... new content management system... build stories with visual elements and examine what the final produ…

Assessing the UK’s Government Digital Service • The Register
www.theregister.co.uk
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the collapse of the digital interface of the Common Agricultural Policy (CAP) IT system... supposed to be one of its key exemplars for GDS in showcasing its "agile" approach to delivering digital technology... the system will be 40 per cent over budget at £215m and has led to disallowance penalties to the EU of up to £180m per year due to mis-paym…

Why are senior staff fleeing the Government Digital Service?
www.theguardian.com
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The GDS was set up to improve online public services but disagreements with the top brass over its ambitions have seen four leaders abruptly resign - Why are senior staff fleeing the Government Digital Service? | Public Leaders Network | The Guardian

Social media fundamentals, productivity & authenticity (Top3ics, 21 August)
mathewlowry.myhub.ai

In this edition I highlight only one post, and mention a few others. Topics: truth, authenticity & trust, but also productivity and digital transformation.

The future of GDS
www.v3.co.uk
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"This is not just about great user interface design but real end-to-end digital [services]... Some things have not been smooth, not all the exemplars have been a resounding success, however Mike took the challenge, dared to be measured and held accountable and the results have certainly been positive and to the betterment of the public purse." …

Digital Agenda: 1st site created on the EC’s new Drupal7 “Multisite” platform
mathewlowry.myhub.ai
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The first site launched (in 2011-2012) on the EC's Multisite Drupal7 Platform, thus pioneering EC Drupal Platforms in terms of technology, user requirement defitinition and governance.

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