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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Fake News: Defining and Defeating
medium.com
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it is more important than ever to define what “fake news” actually is, and what it is not... BBC Media Editor Amol Rajan has identified three sorts ... Huffington Post blogger ... five sorts... First Draft and ... Shorenstein Center... seven sorts... @DFRLab... fake news is “deliberately presenting false information as news.”... disinformation...…

21/01/2018
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