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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

A ‘war room’ that arms Black and Latino voters against disinformation
www.latimes.com
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As the internet lit up ... Accounts identified as belonging to Latino social media users voiced outrage about politically correct “mob” bullying ... activists immediately grew suspicious... thousands of posts were coming from ... bots... activists cooked up a counteroffensive... exposed “recipes” for disinformation and distorting facts... educatio…

Counter-Speech
www.demos.co.uk
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sometimes people post disagreeable or disturbing content that does not violate Facebook's policies. This paper explores the potential of community-driven counter-speech to play a critical role in challenging and diminishing these type of posts on social media. Counter-speech is a common, crowd-sourced response to extremism or hateful content... F…

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