Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.niemanlab.org
"How the Islamic State is leaving tech companies torn between free speech and security is a labyrinthine topic... Today’s 8,000-word-plus story on the subject, part of The Washington Post’s “Confronting the Caliphate” series, comes with the background knowledge and context right in the story itself... Knowledge Map, appears as highlighted links…
qz.com
Start preparing your content now... "Context-aware software for smartphones is all the rage ... Twitter bought Android home screen startup Cover, Apple bought smart assistant Cue, Yahoo bought Cover competitor Aviate, and of course Google pioneered the field ... with its Google Now service." - This is what comes after search – Quartz Combined w…
www.youtube.com
Surprised that after a week this only has about 500 views. Vox.com should be one of the top tech-first news innovators to watch this year
www.niemanlab.org
#Context emerging as 2014 theme: "...newsrooms are going to reframe our understanding of “responsive design.” We’re going to see content move beyond simply responding to screen size and instead respond to reader context, adapting to behavior." - Nieman Journalism Lab