Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
A neural network to help web content authors efficiently and completely characterise their content using the site taxonomy. Accuracy improves with use.
Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes... having a majority is not enough... You need a majority that can’t be eroded or peeled away... in 1996... 27 percent of the US public supported legal recognition of same-sex marriages... 60 percent in 2015 ... the new normal... ac…
It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …
Latest on the K4P Medium Publication
Every day the web is becoming more personal... ... brands ... need to understand more than theoretical profiles or carefully honed audience segments.... master the fundamentals of identity... In this report you’ll learn: - What it takes to create a persistent individualized identity that crosses platforms and screens - How brands and agencie…
Welcome to GAME — a four step process to improve the quality of your communications — and storylining, the step that comes before storytelling... moving straight to storytelling without first crafting strong, logical, persuasive key messages ... results in a ‘failure to communicate’ … when we don’t take the time to think from our audiences’ perspe…
A communications strategy answers the question, “Why are we doing these activities?”... if you’ve been doing customer discovery and using the value proposition canvas, you know a lot about each customer/ beneficiary.
Each side of the climate debate accuses the other of exaggeration and suffers from its own... sometimes feel like a shouting match in a roomful of children wearing earplugs... We have allowed our political, national, economic, and cultural narratives free play ... where... are the narratives from science itself? Where is the science teacher?... p…
Three articles unpacking the relationship between community, communications, content and EU communications.
EU money flows from Brussels into thousands of projects and ideas. Why does nobody notice?... some of the worst storytellers happen to be located in Brussels ... majorities in society and the media believe that the European Union belongs in the dustbin of history... eternal Brussels congresses where elitist Eurocrats engage in nothing but myopic …
I finally vlogged my first event. Some first impressions.
With independent journalism increasingly looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move than propaganda and brochureware
Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.
I recently had a great live Hangout with Ezri Carlebach and Charlelie Jourdan to discuss visual communications, taking risks and creating energy in conferences.
Applies equally to projects, where for step 1 (quoted below) the focus should be the project's USP: "Define what exactly your company is, its motto and the sole purpose of its existence. Write down everything that you think your company/website is about. Is it about marketing tips, social media, mobile apps, etc.? Define the existence of your com…
The lack of specialists in EU-oriented blogs is impeding the development of the European online public space.
The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.
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