Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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Relevant resources
mathewlowry.medium.com
A repost of one of my experiments with the massive.wiki team, where we "developed an approach ... which simultaneously enriches blogging by adding some of the best aspects of wikis, and allows wikis to better host something resembling blogs."
techonomy.com
Wired's rules for using generative AI: "Not for images, yes for research, no for copyediting, maybe for idea generation". Meanwhile interactive book PromptCraft shows how to "get the most out of the creative man/machine communications... AI is like querying our collective intelligence".So how best to design an AI prompt?…
www.manton.org
"Micro.blog can now cross-post to a Mastodon user account... Your custom domain on Micro.blog can now be ActivityPub-compatible, so that you can follow and reply to Mastodon users directly on Micro.blog ... someone can follow your blog posts".As a result "you can consolidate your identity and posts back to your own blog at your ow…
mathewlowry.myhub.ai
I stumbled upon a short video on the BBC of Tim Berners-Lee trying to explain the importance of the data web, aka semantic web, again. He himself says that he can't say where it will lead us, as it is paradigm changing. True - but I can think of a few applications that anyone interested in the EU should know about. I can't embed the vide…