Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.propublica.org
open-sourcing the tools we created to do Documenting Hate... writing a guide that will let any newsroom do crowd-powered data investigations... Documenting Hate came shortly after Election Day 2016, in response to a widely reported uptick in hate incidents... we decided to ask people across the country to tell us their stories ... organized a col…
shift.newco.co
Meta is betting wholly on productivity and the enterprise... over 400 enterprise buyers of his first AR headset... were almost unanimously focused on productivity... he wears his Meta headset throughout the working day... AR’s first killer app in the enterprise, he offers collaborative 3D
medium.com
a comprehensive Electionland case study. This 66-page playbook provides a detailed account of how Electionland was conceived, planned, and executed as the teams involved worked to track and cover voting on Election Day in 2016.
groupme.com
Free group messagingIt's like a private chat room for your small group. Have as many as you want, and it's always free. Now, you can coordinate with coworkers, organize a game night, and keep in touch with family all in the same place.