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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

The Future of News Is Not An Article
nytlabs.com

Facebook and Apple... have chosen to focus on a future that takes the shape of an article... largely developed in response to the constraints of print ... a great opportunity for news organizations themselves to rethink those assumptions... considering the time scales of our reporting in much more innovative ways. Information should accumulate …

Good overview of nextgen CMSs emerging from newsrooms
knightlab.northwestern.edu
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"Collaboration on the web has always been a challenge. Beyond the typically one-dimensional CMS, other familiar tools such as Google Docs and Dropbox also fall short because they either lack multimedia support (Docs) or don’t offer a true version control system (Dropbox). Over the past year-and-a-half, however, a host of potential collaboration s…

10/10/2014
The retro-futuristic future of blogging
www.theverge.com
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Thoughtful longread on the past (and future?) of longreads - i.e., blogging. Plus a hint that Vox's Chorus CMS may be getting wider use in the future... "Today everyone in the media world is launching email newsletters... Great. But what I miss from emails is the sense of community, the shared experience... Obviously Twitter replaced parts of t…

22/08/2014
Innovation: CMS, news media & personal productivity (TumblrHub last week, part 2)
www.linkedin.com

Part 2 of my second weekly roundup, where the overriding theme is innovation.

Adaptive storytelling
www.journalism.co.uk
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The implications for CMS and responsive design of these "three key points to consider for adaptive storytelling" are potentially huge. - Advice for 'adaptive storytelling' from the Washington Post | Media news

Tomorrow's technology to tag yesterday's content
www.niemanlab.org

More titbits from that internal NYT digital report: "There are about 14.7 million articles in the Times’ archives back to 1851 ... We can be both a daily newsletter and a library — offering news every day, as well as providing context, relevance and timeless works of journalism.” " - The leaked New York Times innovation report is one of the key d…

Dire Digital Picture: NYT Internal Report
www.buzzfeed.com
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"... technical weaknesses in the paper’s backend: The lack of an organized system of tags to organize stories’ metadata ..."

Most journalists hate their CMS
www.nytimes.com
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And not just journalists. New generation news sites are redefining news and, by consequence, rethinking information architecture, content strategy and CMS. I only hope the results filter through to everyone else, and sooner rather than later. "... a moment when young talent began demanding superior technology as the key to producing superior jour…

Looking forward to nextgen CMS
www.poynter.org

A new generation of companies, like CIRCA, are redefining the structure of how information is treated, and building new CMS to support it. Their approach will inevitably feed into a new generation of CMS for whom the 'article' and 'page' are, if not meaningless, at least optional. And I for one can't wait. "what we’re really doing at Circa is a…

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