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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Facebook tells Elizabeth Warren it has two different standards for climate fact-checking - The Verge
www.theverge.com
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Facebook ... fact-checking partners “do review and rate climate misinformation... But opinion articles about climate change don’t receive fact-checking ... Climate change misinformation isn’t a priority

The four types of climate denier, and why you should ignore them all | Climate science denial | The Guardian
www.theguardian.com
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arguing with them or debunking their theories is likely only to generate publicity or money for them... generate a fake air of controversy over climate action ... deniers ... four different categories: the shill, the grifter, the egomaniac and the ideological fool... the fourth type of climate denier... utterly blinded by ... free-market creed. Th…

Covering Climate Change and Countering Skepticism in Australia - Nieman Reports
niemanreports.org
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when climate skeptics in government and media control the message and the channels, it becomes fact for people like councilor Allen that Australia’s fires... have “nothing” to do with climate change... Climate skepticism runs deep in Australia, origin of ... Murdoch’s media empire... long history of climate science denial and diversion... in the w…

Cranky Uncle smartphone game – Cranky Uncle
crankyuncle.com
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The Cranky Uncle smartphone game is currently being developed... teach you to throw the arguments of even your crankiest climate-misinformed uncle back at him... let’s learn the arguments of denial to defeat them...cartoons and gameplay to interactively explain the denial techniques used to cast doubt on climate science... ‘active inoculation’ — l…

Is There a Narrative Vacuum Surrounding Climate Change?
nautil.us
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Each side of the climate debate accuses the other of exaggeration and suffers from its own... sometimes feel like a shouting match in a roomful of children wearing earplugs... We have allowed our political, national, economic, and cultural narratives free play ... where... are the narratives from science itself? Where is the science teacher?... p…

One guy, a camera and a whiteboard (and millions of views and a book and lots more). Sigh. I miss my super huge whiteboard.
www.youtube.com

One guy, a camera and a whiteboard (and millions of views and a book and lots more). Sigh. I miss my super huge whiteboard.

07/01/2014
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